Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     Understanding B2B Personas A B2B customer persona is a s

Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     What Is a B2B Customer Persona? A B2B customer persona i

From accounting and IT to marketing and HR, business services help reduce costs across all sectors. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.     The Role of Services in Business Operations They